Free Express Shipping on Orders Over $250. Guaranteed Delivery Within 5 Business Days! Free Express Shipping on Orders Over $250. Guaranteed Delivery Within 5 Business Days!

Threads of Peru Blog

Insiders first look at a Threads of Peru Pedido

Insiders first look at a Threads of Peru Pedido

I had been in Peru two weeks when I had the opportunity to visit the communities that I will be working with over the next few months, the highland communities of Chaullacocha and Rumira Sondormayo. The first hurdle was pronouncing the names correctly!

I am going to make the trip, which will last three days with one night spent in each community, with Fani our Textiles Project Manager, her husband Saul and Daniel Sonqo our Masterweaver. Daniel speaks fluent Quechua so he is also our interpreter for the trip.

We set off around 6am for the three hour car journey to Chaullacocha, my fitness level is not exactly up to hiking standards (especially with three experienced hikers to keep up with) so I am hugely relieved when we stop off in Rumira Sondormayo and are told that a bridge has been built connecting Chaullacocha to the road so we can drive all the way there, avoiding a three hour uphill hike.

The boys help us take in the food supplies.We are in Rumira to drop off the food supplements for the school which are bought on behalf of another NGO, the women run up to greet us all smiling and eager to shake hands. They are dressed in beautiful bright colours, all wearing a black skirt with a pattern around the bottom, several layers of jumpers, a intricately woven wrap around their shoulders and a red hat with a white band circling their faces to hold it in place. Their legs are bare and they wear sandals, I can’t imagine how they can stand the cold as I am wearing two layers of thermals and still shivering!

We drive on to Chaullacocha, the road is made of pressed earth and there is no barrier against the steep drop, as it begins to rain our car drives slower and slower. When we reach Chaullacocha my first impression is that the people here make a stark contrast to their environment. The hills are a dull green with sparse vegetation, apart from that there are several small grey houses and a few earth patches, however when the boys run out from the school to greet us they are all spots of vivid colour, dressed in bright orange ponchos and straw hats with red tassels, the girls are miniature versions of their mothers with their bright skirts and jumpers.

After spending around an hour at the school , and eating lunch (my first taste of llama!) we make our way to the first pedido, it has begun to hail so we all gather in the greenhouse, the women and children climbing up the hills nimbly whilst I lumber along afterwards, still unacclimatised to the altitude and terrain.

The women sit in the greenhouse with their babies slung over their backs.The greenhouse is crowded with all the craftswomen, all their children, and all of us. The children are some of the happiest I have met in a long time, happy playing with each other or simply sitting next to their mothers. When I think of some of the children in England, shouting and screaming at their mothers in the toy shop until they get the new expensive toy…

Daniel and Fani explain what we would like to order and the women all choose what they would like to make, afterwards we head outside and the women work in pairs using wooden poles to measure the right length of thread for the items they will be making. Although it’s my first time seeing this process I can tell that the women are confident in what they are doing and are comfortably chatting amongst themselves as they work.

Whilst the women are listening to Daniel, the Masterweaver, their children play in the greenhouseBy six p.m. it has gotten very dark, one of the darkest darks I have ever experienced as there are no street lamps and no kind of electricity around. We head to one of the women’s houses where we are going to spend the night. Inside her house the women and her daughter both wear head lamps to see by, we borrow these to prepare our dinner over the fire. This house does not yet have a chimney so although its freezing outside we have to leave the door open to allow the smoke to leave. Once again I feel very humbled when I think of my own home with central heating, lights and hot water and how easy my life in England is when compared to this. Yet it needs to be said that although it would be a Western reaction to feel pity for the people living in these communities, everyone I have met has been so content and genuinely happy with their lives and work, a lot happier then many people with a lot more money and privileges.

The next day, after a very deep and very cold sleep we have the second weaving session outside the school and by midday we say goodbye to the village. We will be back in three weeks for the entrega to pick up the orders.  

We begin our hike back to Rumira and as suspected I am the weak link in the hiking chain, however with help from Daniel and Fani I manage to trudge to Rumira. The scenery is absolutely stunning and I fall further behind as I am constantly taking photos, however it begins to hail again so we all put our heads down and cover up.

Rumira Sondormayo, I am relieved to learn, has electricity. Once again one of the women has offered to prepare us dinner, there is always a very communal feeling around meal times, everyone cooks for each other and shares what food they have. I spot some guinea pigs under the bed and realise that they are destined to be eaten in the future as the Peruvian delicacy ‘cuy’. Apart from this the main staple of every meal has been potatoes as they are one of the few things that grow well at this altitude. I quickly learned that if I brought out any food from my backpack it was expected that it would be shared amongst everyone!

The next day we hold the final pedido with all the women from the village, again I see that communal ethic as the women work together to sweep up the clearing we are going to use and then carry out the dirt in pairs using pink wrappers.  

The weaving cooperative of Rumira gathers in the clearing.The thread measurement is able to get well underway this time as the weather is dry and sunny, the women are all happily talking in Quechua as they work, sometimes a husband will come and sit next to his wife. I have read a lot about macho attitudes prevailing in Peru, especially in the communities but if anything the husbands here seem to be in awe of their wives and watch quietly as they work. After an hour or so I take a walk around the village and meet some more of the children, they have free run of the village whilst their parents are working and are making the most of it, running up and down the hillside, shouting to each other and all playing games together, the elder children taking care of the younger. They are obviously having such a good time I wish I was a kid again so I could join in.

The children in Rumira Sondormayo clamber all over the villageWhen it is time to leave I feel relief that I will be able to shower again but also a kind of envy. These people all belong to their community and all belong to each other, they all know each other by name and all look after each other. That kind of altruistic community environment is practically extinct in my culture and I can now understand why it’s so important to help maintain it. by Frankie

Read more

Threads of Peru Pricing

Threads of Peru Pricing

Over the weekend, we had a Facebook fan enquire about our pricing. Here is what he asked:

“I'm curious, what kind of % do the women get relative to the price that the goods are sold for? I'm guessing a "fair market price" in Peru would be lower than the equivalent in a Western/developed country?”

We thought it would be best to answer that question through our blog, so that we could explain in detail how we go about pricing the products that we buy from the women.

The short answer is that the weavers are paid between 25% and 40% of the ebay sale price, depending on the item. And it is true that fair market prices vary enormously from one region and culture of the world to the next. That is what makes “trading fairly” so much more complicated than it seems like it should be.

But in order to answer the question in the most comprehensive way possible, we thought it might be best to outline in detail what we do, as it’s not strictly buying and selling of products. There’s a bigger relationship between TOP and the indigenous communities. And we also thought it might be helpful if we included some of the questions and answers on pricing that were a part of us becoming certified by Green America, as they can give you a better picture of what we’re doing.

Threads of Peru is involved in helping the indigenous women weavers of remote Andean communities to learn how they can take their long-standing traditions to market. This involves helping them to weave products to a level of finish that can compete, and also involves getting the finished products to buyers.

These goals are accomplished through first, educating the weavers on traditional methods which hone skills that have been lost over time to many of them. These methods include aspects of working with the natural fibers of sheep and alpaca (free-range animals that they raise themselves), using natural dying techniques, hand-spinning and weaving. We then provide important training to the women so that their products are high-quality and marketable.  

Master Weaver, Daniel Sonqo, instructing women on natural dying techniques.Threads of Peru employs master weavers who are local to the Sacred Valley region themselves and are native speakers of the Quechua language. These master weavers conduct workshops which improve the weavers' understanding of what qualities make marketable products, and what product types people are likely to buy in the marketplaces. Each workshop requires specific raw material, such as wool and alpaca, natural dying material and tools, such as scissors, measuring tapes, needles and sewing machines. Many of these materials are provided by Threads of Peru, but some are provided by the weavers associations (such as wool), as this is in keeping with their custom of sharing investment which is called ayni. Ayni loosely translates as “today for you, and tomorrow for me”. Not only does this approach ensure commitment but it avoids some of the negative impacts seen when foreign organizations are involved in the community and change traditional structures.

When we lay out the product requirements with the weavers at the outset of a workshop, we also make a commitment at that time to buy whatever items meet those requirements when completed. At the end of a work period, we return to the communities for an evaluation. We gather with the weavers and the master weaver, and engage in a dialogue with them. We discuss the merits of each completed item and giving warm recognition of exceptional work, as well as guidance for improvement wherever it is needed. At the same time, we negotiate prices for the purchase of all items which successfully meet requirements. This is done between the individual maker, the master weaver and us, in the presence of the entire group. This way, all members of the weaving association learn from the negotiation. The individual weaver builds her sense of confidence in the value of her work, as well as her ability to communicate that value to a buyer. To this point, we seem to be buying nearly all of the completed work, as very few items fail to meet requirements.

The master weaver is showing the women how to measure a weaving to ensure it is straightAny items that we do not purchase are left in the possession and ownership of the maker, who may keep the item or sell it to someone else. Also, the workshops we conduct and orders we place do not consume all of the weaver's available working time. Therefore, they do create a variety of items on their own. We purchase many of these items during our visits to the communities as well.

Q - How do you check to make sure the pricing is fair to the artisans?

A - We reach our buy price through the influence of three main determining factors:

 

• First, is the current rates in Cusco. The city markets there are very strong and Cusco is one of the most important tourist centers in all of South America. Our office is located in Cusco, and this allows us to stay aware of current prices for textiles which use similar methods and materials. Keep in mind, however, that the weavers we work with do not travel to Cusco, so they don't really have access to those markets. Few of the community members have ever been there.

• Second, we employ a master weaver to conduct our workshops in the communities. This master weaver has a deep understanding of current market prices, and what aspects of the woven work contributes or detracts from that market value. These perspectives are openly shared with us and the weavers during product evaluation and price negotiation discussions. Teaching the weavers how to price their items appropriately is an integral part of each workshop.

• Third, we regularly connect with other organizations within the region with similar products and goals. We are aware of their prices and have positioned ours to compliment them. We believe that part of our mission is to help establish and support fair prices for these works outside the region. To that end, we have had numerable discussions with representatives of a variety of other organizations and associations, regarding their processes and expenses and found that they are similar to our own. Our prices are a reflection of what we all are needing to make the work sustainable.

Q - How much do you markup the product?

A - Our sell price for each item varies, but is roughly 2.5 times the buy price on average. This pricing equation is based on what is necessary to cover the costs associated with buying and reselling. These costs include:

  • The purchase price to the weaver, (which is paid in full up front).
  • Employment of Master weaver to guide the women in producing the items according to specifications (i.e. quantity of items, measurements, colors, etc).
  • The costs of materials.
  • The costs of traveling to the isolated communities (two of them are several hours walk beyond the end of the nearest road.) This also includes the cost of transportation, one or more porters and at least one translator.
  • The cost of product photography.
  • The cost of creating online listings for the items (ebay fees).
  • Paypal Fees
  • The cost of packaging and posting the items for shipment.
  • The cost of customer service
  • Important Note: Standard international flat rate shipping is included in all of our online prices. We offer “free shipping” on eBay, but of course shipping is never free, so we do have to put a flat rate into our prices. This obviously increases our prices, but our flat rate shipping is much cheaper than if we were to just include regular shipping prices on all items. Shipping from Peru can be expensive, so we are trying our best to make it economical for our customers.

Almost all of our administration is unpaid work which is done by volunteers (including founders), but we do pay 2 local Peruvian staff to assist with inventory, packaging and shipping, and some bookkeeping.

We hope that we will eventually generate enough sales to cover the costs of other activities which include:

  • All of the workshops / development projects (We do use income from sales to cover the project costs, but as they are very expensive, we do rely on donations and/or funding to help pay for all of those project activities).
  •  The cost of marketing efforts.
  • Graphic and communication design
  • The cost of managing the eBay store (the time doing the listings).
  • The cost of continued website maintenance and hosting.
  • The cost of communication between partners and locations regarding Threads of Peru activities.

Thus far, with the exception of some development project costs, all of the above activities are paid for by the founders themselves, in both time and money. Our goal is to become more sustainable, and we are confident that a significant increase in volume of sales would cover all of these expenses, without the need for a significant increase in the price of individual products, as the added volume would result in increased efficiency in other areas.

We would also like to get Fair Trade Certified in the near future. But that process is quite costly, so for now we continue to follow Fair Trade principals.

We have a very optimistic outlook for the future of this project, because as the women continue to improve their crafting skills, we continue to increase our sales.

•••••

So that’s the long answer. We hope that this helps give you a better sense of what we’re trying to do, and serves to inform others who are interested.

Thanks for caring enough to ask.

Sincerely,

Threads of Peru founders: Ariana Svenson, Angie Hodder and Adam Foster Collins

Read more

Footballs!!!

Footballs!!!

All eyes on the new pump and balls in Rumira Sondormayo

All eyes on the new pump and balls in Rumira Sondormayo

Children of  Chaullacocha & Rumira Sondormayo recently had a wonderful surprise when each village received footballs (soccer balls) generously donated by Dominic Banner, BravaDesign, Australia.

Dominic trekked with Apus Peru on the Lares and Machu Picchu trek in April.  After his trek, Dominic wrote, “We noticed on our trek there were a number of kids with flat soccer balls (we played a game with the kids in one village and that was probably the highlight of the trek for me- we had great fun).. so I was thinking of buying some basic bicycle pumps and valves and posting them over to your offices. Hopefully on the next Lares/Lakes trek these could be distributed so the little Ronaldos can play to their hearts content”.

After a few emails back and forth it was decided it was more cost efficient to buy the balls, patches and valves in Peru.  Rather than giving the balls to the children, they have been given to the teachers at the respective schools, who have been placed in charge of taking care of the pumps and repair equipment.

Thank you to Threads of Peru volunteer Fani Karaivanova for purchasing some of the supplies during a recent trip to Lima, and to Frankie Ginnett for helping with the distribution.

And a special, special thanks to Dominic for his support!  The smiles on the faces of the kids says it all!

Not to be outdone, the girls in Rumira Sondomayo have a go. There is a big women's football game every Sunday in this village.

Not to be outdone, the girls in Rumira Sondomayo have a go. There is a big women's football game every Sunday in this village.

 

Teacher and Children in Chaullacocha receive the balls, along with their montly food supplement from the Reach Out Children's foundation.

Teacher and Children in Chaullacocha receive the balls, along with their montly food supplement from the Reach Out Children's foundation.

Football (soccer) is a highlight in high, cold landscape of Chaullacocha (4200m)

Football (soccer) is a highlight in high, cold landscape of Chaullacocha (4200m)

Read more