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Threads of Peru Blog

Giulia connecting Threads to the European market

Giulia connecting Threads to the European market

Hola! My name is Giulia and I am from Italy. Currently I am living in London and studying Marketing at the London College of Fashion. It was my passion for both textiles and fashion that originally brought me to discover Threads of Peru. One day during a class called “Fabric and Fibers” at Central Saint Martins School, I discovered my interest in weaving and I wanted to know more about the process and Peruvian textiles in general.

Weavers from the community of Uppis. Photography by Giulia Grassi

Weavers from the community of Uppis. Photography by Giulia Grassi

When I first heard of Threads of Peru, I instantly connected with the organization’s mission of maintaining a population’s cultural tradition through innovative and efficient initiatives. Here at Threads of Peru I am doing a three-month internship, in which my main task is to analyze the organization’s current brand image and its current marketing plan. Threads of Peru is looking to expand its network and throughout my time here I have analyzed the European market in order to understand how to integrate Threads of Peru into this market. 

Natural dye workshop in Huaran. Photograph by Giulia Grassi

Natural dye workshop in Huaran. Photograph by Giulia Grassi

It is really interesting working with such a young organization like Threads of Peru because unlike working with most other start ups, working with Threads of Peru also involves discovering the world of Andean artisans, along with their culture and traditions. This type of understanding is what makes my work here so interesting. 

Volunteers Stephanie, Giuia, Eliane and Alexa riding in the back of a pickup truck in Quillabamba. Photography by Alexa Jones

Volunteers Stephanie, Giuia, Eliane and Alexa riding in the back of a pickup truck in Quillabamba. Photography by Alexa Jones

Working here at TOP has been a very exciting experience, moreover the team has been really friendly and there is such a good connection between all of us. 

Street in San Blas. Photograph by Giulia Grassi

Street in San Blas. Photograph by Giulia Grassi

Cusco is an amazing town. I love to walk through the streets of Cusco, especially the neighborhood of San Blas and enjoying a nice coffee there. Here people are nice and very friendly. Cusco is a town where it is easy to become inspired just about anywhere, with streets full of artisans selling amazing handcrafted jewelry and textile products, almost all artisans open to sharing with you their personal stories and skills. I really enjoyed my time here and when I leave I will really miss Threads of Peru and Cusco!

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ORG by vio joins Threads of Peru as a Partner NGO

ORG by vio joins Threads of Peru as a Partner NGO

This month, we are thrilled to announce that we will be featuring indigenous jewelry items by like-minded organization ORG by vio ® in our store!  ORG by vio is a non-profit that works in partnership with indigenous artisans in the Amazon to promote their culture and artistry and providing a sustainable source of income.  Just like Threads of Peru, ORG by vio sells fair trade items with the goal of increasing the livelihood of indigenous artisans.

Designer Violeta Villacorta founded the non-profit and designs collections of handmade jewelry, accessories, and eco fashion items using plant materials native to the Amazon.  She believes that “adornment connects us to something higher … it honors the beauty of the Earth and power of nature.”  We couldn’t agree more!  Here are some of the ORG by vio items we are featuring in our online store:

Collar 

AWAJUN BEA NECKLACE

NANTU BRACELET

NANTU BRACELET

ORG by vio joins other non-profits we are already working with to support indigenous Peruvian artisans on the path to economic empowerment and cultural preservation, Awamaki and Q’ente.

Founded in 2009, Awamaki’s mission is to “collaborate with the greater Ollantaytambo community to create economic opportunities and improve social well-being.”  They are committed to empowering “highly skilled Andean women artisans engaged in the market economy, running successful cooperative businesses, and leading their communities out of poverty.”

AWAMAKI 100% ALPACA BABY BOBBLE HAT

 

AWAMAKI 100% ALPACA BABY BOBBLE HAT

The Q’ente Textile Revitalization Society is “an incorporated British Columbia not-for-profit society, which works directly with over 100 weavers in the Sacred Valley region of Peru by providing an outlet to sell textiles in North America. The aim of the project is to establish sustainability in the Sacred Valley region through the textile tradition, which is an integral part of the Quechua culture, history, and economy.”

Q'ENTE APU BELT

 

Q'ENTE APU BELT

From the handmade textiles of Awamaki to handwoven wool purses of Q’ente, the fair trade jewelry by ORG by vio adds to the variety of our products and showcases talent and culture of Peruvian artists in the Andes and the Amazon.

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Announcing the Launch of Threads of Peru's 2013 Wholesale Catalogue!

Announcing the Launch of Threads of Peru's 2013 Wholesale Catalogue!

Are you a retailer who is interested in high quality hand-made goods, traditional culture, natural materials and the principles of fair trade? Are you a business-person looking to invest in some traditional artwork for corporate headquarters, or a hotel owner looking for new, ethical and culturally-inspired decoration ideas?

If so, you might be interested to browse through our freshly minted wholesale catalogue! 

Poncho Models

This catalogue features some of our finest and most highly sought items, a refined selection curated from the regular collection of textiles featured on our website and online shops. 

Ponchos

 Here at Threads of Peru, we aim to offer a more authentic and sustainable view of fashion, one that interconnects textiles, people, and the world, according to the principles of the worldwide Slow Fashion movement. [border] Slow Fashion is about providing a more sustainable future for the textile and clothing sector, linking fashion with awareness and responsibility, shifting value away from consumption to a conscious valuation of quality and durability in the products you buy and use.

Weaver hand

Weavers

 Each Threads of Peru textile is carefully woven one at a time according to centuries of tradition. Our products foster ecological and cultural integrity, as we focus on producing unique pieces from 100% natural materials.

Contact us today for your very own copy of Threads of Peru’s 2013 Wholesale Catalogue!

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