Threads of Peru Blog

Giulia connecting Threads to the European market

Hola! My name is Giulia and I am from Italy. Currently I am living in London and studying Marketing at the London College of Fashion. It was my passion for both textiles and fashion that originally brought me to discover Threads of Peru. One day during a class called “Fabric and Fibers” at Central Saint Martins School, I discovered my interest in weaving and I wanted to know more about the process and Peruvian textiles in general.

Weavers from the community of Uppis. Photography by Giulia Grassi

Weavers from the community of Uppis. Photography by Giulia Grassi

When I first heard of Threads of Peru, I instantly connected with the organization’s mission of maintaining a population’s cultural tradition through innovative and efficient initiatives. Here at Threads of Peru I am doing a three-month internship, in which my main task is to analyze the organization’s current brand image and its current marketing plan. Threads of Peru is looking to expand its network and throughout my time here I have analyzed the European market in order to understand how to integrate Threads of Peru into this market. 

Natural dye workshop in Huaran. Photograph by Giulia Grassi

Natural dye workshop in Huaran. Photograph by Giulia Grassi

It is really interesting working with such a young organization like Threads of Peru because unlike working with most other start ups, working with Threads of Peru also involves discovering the world of Andean artisans, along with their culture and traditions. This type of understanding is what makes my work here so interesting. 

Volunteers Stephanie, Giuia, Eliane and Alexa riding in the back of a pickup truck in Quillabamba. Photography by Alexa Jones

Volunteers Stephanie, Giuia, Eliane and Alexa riding in the back of a pickup truck in Quillabamba. Photography by Alexa Jones

Working here at TOP has been a very exciting experience, moreover the team has been really friendly and there is such a good connection between all of us. 

Street in San Blas. Photograph by Giulia Grassi

Street in San Blas. Photograph by Giulia Grassi

Cusco is an amazing town. I love to walk through the streets of Cusco, especially the neighborhood of San Blas and enjoying a nice coffee there. Here people are nice and very friendly. Cusco is a town where it is easy to become inspired just about anywhere, with streets full of artisans selling amazing handcrafted jewelry and textile products, almost all artisans open to sharing with you their personal stories and skills. I really enjoyed my time here and when I leave I will really miss Threads of Peru and Cusco!